An immersive sensory narrative spatially woven of architecture, performance and installation.

Immersive spatial branding projects in collaboration with branding, marketing & communications company Be Something


Sherbrooke Liquor Special Events Space

Completed 2017

Photos: Anna Bohdanowicz

An extension of Sherbrooke Liquor store, which boasts one of Canada's largest selection of wines and alcohols from around the world, this special events space uses existing branding to create an immersive tasting experience. The carefully considered combination of shape, colour, texture and lighting is designed to playfully stimulate the senses. The interior design adheres to brand colours and motifs, and includes a custom illuminated S-shaped table for 30 people and full height storage-display shelving, as well as interior finishes and lighting. A CNC'd plywood wall conceals a separate office, an accessible washroom and kitchenette. A wall-mounted screen integrated into the shelving unit allows for audiovisual presentations. The space is to be used for tasting events, presentations, and private social gatherings.   

Location: Edmonton, Canada

Area: 100 sqm / 1,085 sqft


Hoang Long Asian Kitchen Bar Cafe

Completed 2016

Photos: Anna Bohdanowicz

 

Located on busy Jasper Avenue, the project called for a series of cost-effective interventions that would add warmth and definition to the vast but somewhat undefined space of Viet-Thai restaurant - Hoang Long. The design concept played on the "Asian market" idea. Installations combine traditional and contemporary elements, mostly suspended from the ceiling. A cluster of colourful Vietnamese paper lanterns defines the cafe and bar zone, while organically-shaped CNC'd canopy structures reminiscent of boats or Vietnamese dragons create a "marketplace" feel and guide customers into the restaurant. The flow of the space was also redesigned, including a new seating arrangement, built-in bench, bar, and a (bamboo) screened area for private events or larger groups.      

Location: Edmonton, Canada

Area: 280 sqm / 3,000 sqft

Vietnamese dragon, Ly Dynasty

Vietnamese dragon, Ly Dynasty


One of top 3 best new restaurants in Edmonton in 2016
— The Globe and Mail
 

Prairie Noodle Shop

Completed 2015

Finalist (Honorable Mention)

Finalist (Honorable Mention)

Photos: Ryan Heit, Anna Bohdanowicz

Custom millwork installations, wall graphics & window films, lighting, selection of furniture & finishes - for new ramen restaurant, Prairie Noodle Shop. Material, form, colour and lighting are used to create a feeling of warmth while capturing the Albertan prairie landscape and transforming it into an immersive experience within the restaurant space. In this half-basement, the ground level outside is carried through into the restaurant interior as a continuous horizon line expressed using architectural graphics and layered CNC'd plywood installations. The installations feature native flora and fauna of Alberta, while the characteristic flatness of the horizon is intensified through contrast between the earthy hues of the land and the dramatic vastness of the skies, accentuated with LED lighting.

Location: Edmonton, Canada

Area: 110 sqm / 1,180 sqft


Reviews

The Globe and Mail

DesignEdge Canada magazine

Let's Om Nom food blog

Linda Hoang food blog

CBC News radio